Strategic Communications

As one of our changemaking tools, strategic communications, touches all aspects of our work as we strive to raise awareness, share the stories of real Missourians, increase impact, and build unifying messaging.

Strategic Communications

From Foundation-led communications campaigns to our blogs to our initiative-specific work, strategic communications play an integral role at MFH in a variety of ways. We work to change hearts and minds, share news about best practices in the field, amplify the voices of our grantees and partners, and position our experts to share their knowledge. Through our strategic communications work, we make the case that smart communication is critical to driving change on evolving health issues.

Here are just a few of the ways we’re using strategic communications to make a difference:

Content – By sharing MFH news, our successes and lessons learned, along with the unique viewpoints of our staff, we’re strengthening the philanthropic field. This includes content on our blog, but also op-eds and articles in newspapers and publications such as Grantmakers in Health.

Kaiser Health News Midwest Bureau – We recognize the importance of health journalism and the infrastructure behind it. By collaborating with the well-respected Kaiser Health News to create the Midwest Bureau, we’ve elevated our long-standing work in the health journalism field, while also improving the environment for high-quality news. We knew there were important health stories from our region that weren’t getting the local and national attention they deserved, and creating this regional bureau was the perfect opportunity to do something transformative.

Census 2020 – A Foundation-led communications campaign promoting the importance of the Census. We’re working with partners across sectors and across Missouri to coordinate efforts to make sure every adult and every child is counted.

Makes Sense MO – A campaign to help the public and policymakers understand the many benefits of Medicaid expansion, how it can be implemented, and how it makes sense for Missouri.

The Net Benefit – Our first Foundation-led communications campaign. Through this work we shared #TheNetBenefit of our health and social safety net and how we’re all better off when our families, friends, and neighbors have what they need to live healthy, productive lives.